Marketing Strategy to Increase Brand Awareness and Brand Loyalty on Motogass Garage Brand

The automotive industry is a leading that significantly contributes to the national economy. In Indonesia, there are currently 22 industrial companies produce four-wheeled vehicles or more. 2021, sector will also contribute Rp. 99.16 trillion with production capacity of 2.35 million per year and 38.39 thousand direct workers. According Johnny Widodo, CEO OLX Autos in survey conducted demand for used cars increase by around 15% - 20% during Covid-19 pandemic. Motogass Garage brand sells vehicle units located Bandung, itself was established 2019 selling daily hobby (which have investment values like classic cars). This research using quantitative method determine what needs be done consumer awareness loyalty toward Garage. study two surveys on 103 respondents 109 as validation. Then results been obtained processed SPSS data processing application. adopts BMC VPC Internal Analysis, Competitor Analysis Porter's Five Forces external analysis. For this study, it AISAS model describing it.